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thanks to a journey through time and space

Rémy Martin

Communication assets developed for FRED Force 10 pop-up

AMOUAGE

Showcase product excellence through a progressive exploration of brand expertise.

The Balvenie

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Amouage

An ephemeral boutique for AMOUAGE in Los Angeles

Amouage

Offer an experience in a new world for the Maison to appeal to a wider audience

Montblanc

Create dreams around the Maison's icons through an inspiring experience, to seduce and consolidate the brand's community.

Fred

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Amouage

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Cartier

Definition of a global engagement mechanism and event experience design

MAC

Support the launch of Gucci Flora and the 3 opuses of the collection

Gucci

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Goutal

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

Glenfiddich

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Amouage

Creation of a solutions ecosystem dedicated to offering personalization services to make each visitor wait, inspire, guide and engage.

Cartier

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.

Fred

Eric Bompard: "Quick Fix" retail concept

Cartier: Personalization hub concept

Armani: pop-up for the launch of Lip Maestro lipstick

Creation of animation tools to offer a fun and educational discovery experience

Hermès

Customer Experience concept around luck to desacralize product discovery and purchase.

Rémy Martin

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Amouage

Adidas : Concept for the brand's flagship on the Champs Elysées

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Vichy

Creation of an experiential path designed as an invitation to open one's eyes and adopt the right gestures. (Unrealized project)

Clarins

Creation of a boutique concept where the Experience Ceremony skincare team guides customers step by step through Lancaster's expertise.

Lancaster

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Horace

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

Chevignon

Concept of a neighborhood boutique where men and women come to find products made by real people, with passion and ethics (Project not carried out).

Le Slip Français

Designing a store as a media to spread the brand beyond the borders of its current distribution.

Amouage