Transcribe the new strategy of a high-end brand

Creation of a boutique concept where the Experience Ceremony skincare team guides customers step by step through Lancaster's expertise.

Date

2022

sector

Cosmetics

customer

Lancaster

rental

Expertise

Design

THE CHALLENGE

Have a strong retail voice

to iconize the brand's products and conquer the Chinese market.

Offer an Experience that goes beyond the simple transactional dimension, to make the visit memorable and emotional (essential for a Chinese clientele accustomed to the act of buying online).

OUR SOLUTION

We were inspired by the history that links the brand to the principality of Monaco to create an elegant and warm universe where the sophisticated atmosphere echoes the new brand positioning.

ROYAL AURA

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the concept

Royal Aura, the influence of the brand

to express the richness of the offer and the multiplicity of the services.

The architectural gesture, composed of successive clerestories underlining the radiance of the brand, gives rhythm to the customer's journey through a progressive immersion in the Lancaster universe: discovering the novelty, browsing the icons, diving into the history or taking time for a perosnnalized consultation.

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

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Amouage

Developing a new territory for expression

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Design