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R.O.X.TM IS
R.O.X.TM method
THE NEW R.O.I.
A proprietary method to program Experiences and reinvent touch points with a brand's community to focus not only on transactions but also on relationships.
Our customer-centric approach
"Return on Experience"
Brand Experience must first and foremost serve the overall strategy of the brand and must therefore be measured and monitored.
in numbers
25
It costs 5 to 25 times more to acquire a new customer than to keep an existing one
Source : The $62 billion customer service scared away (Chris Bucholtz) - Harvard Business Review (Amy Gallo)
in numbers
51%
of customers say they abandoned a brand after only one negative experience
Source : The $62 billion customer service scared away (Chris Bucholtz) - Harvard Business Review (Amy Gallo)
in numbers
78%
of millennials and GEN Z feel that a store is a necessary touch point
Source: McKinsey
A holistic and activatable method
Measure the Experience through 5 pillars and audit your brand's touch points
The R.O.X.™ method, will allow you to reach your performance objectives in terms of business and image. You will be able to perform an audit of your different touch points (store, pop-up, activation, social networks...) to make an inventory of your integration points with your community, but also build guidelines to develop the Strategy, Design and Retail Education and deliver your Brand Experience.
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Bringing
brand experience to life
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Brand objective
Impact the visitor's memory.
expertise
Transcribe the brand DNA and tell the stories of its products, bring the brand story to life by adapting the discovery
and stimulating the senses and emotions.
benefit
An engaging and memorable discovery of the offer, a sensory and emotional journey to the heart of the brand and its inspirations.
Offer
a seamless experience
Brand objective
Promote the conversion of the visitor into a client.
expertise
Understand who will walk through the door of its stores, in order to create fluid and dynamic journeys that distribute the right experience devices at the right time in the journey.
benefit
A frictionless stroll that allows them to get all the answers to their questions and removes all potential obstacles to their purchase.
Show that you have
Experience
Brand objective
Demonstrate brand excellence.
expertise
Present the brand's value proposition, expertise and commitments in a tangible and intelligible way.
benefit
Touch, feel, see, ask questions: confront your expectations with reality and be able to crash test products (performance, materials, production methods, etc.).
Create
a personalized experience
Brand objective
Bring back visitors, and retrieve their data.
expertise
Ritualize the discovery and create a strong and lasting link with the visitor. Collect data to better understand their expectations and adapt the offer.
benefit
To feel that they belong to the brand community and that as such they are considered, recognized and valued by the brand.
Promote the
Sharing of experiences
Brand objective
Create brand awareness and community.
expertise
Extend the brand community by recruiting from the circle of visitors. Consider the store as a media on a local scale by creating shareable and renewed devices.
benefit
Live new and unexpected experiences and share them to feed your social networks (UGC) or the conversation with your loved ones.
Let's imagine your
future brand experience
together
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