As specialists in Experience (Strategy, Design, Retail Education) we share our views and thoughts on the evolutions, successes and challenges of the retail and luxury sectors.

Marie-Anne joins Héroïne at a crucial moment in its development.

How can we ensure that the network we create fulfills its objectives? What is the function of this point of contact in an ever-richer brand ecosystem and customer journey?

With guests like Jamie Chung and more

Conversation with Rémi Le Druillenec on the latest retail trends.

Montblanc has entrusted Héroïne with bringing this story to life.

Agence Héroïne presents its latest pop-up for FRED

The boutique is part of a major worldwide distribution effort and a key step in Amouage's expansion in the United States.

Rémi Le Druillenec, unveils the Top Initiatives of 2023 through the prism of the R.O.X.™ and the challenges of the Experience for 2024.

How is technology revolutionizing shopping? What business models are transcending the challenges of product ownership? And what if, in 2030, the product fades away in favor of the experience?

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

Rémi Le Druillenec shares his expertise on the impact of AI on tomorrow's customer experience.

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

For the Journal du Luxe Intelligence n°2, the floor was given to several authors who have written about Luxury.

Invited to Google for a roundtable discussion on AI challenges in retail!

An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.

What if the New Alchemy was... to pay homage to one's know-how?

The opening of this boutique celebrates Oman's rich olfactory heritage, while representing a crucial step in the brand's dynamic international expansion.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

What if the New Alchemy was... arousing emotion through color? How can color strategy enhance Brand Experience?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

What if the New Alchemy was... to invite ourselves into the cinema? Here's a roundup of the latest brand initiatives for the cult film!

Online advertising generates 60 million tonnes of CO2 every year. What if the New Alchemy was... to manage our carbon impact?

Gaming has become the Houses' new playground for reaching new generations. And what if the New Alchemy was... to reach out to your community, online?

What if the future of Experience was to bring the brand to life for its customers? What if the ultimate Experience was to offer customers a journey... from their own home?

What if the New Alchemy was... taking care of your community? In the frenzy of Fashion Week, some Maisons are offering their customers well-deserved moments of relaxation!

What if the New Alchemy was... to go on an adventure? What better way to demonstrate the excellence of Panerai's expertise than to let those who inspired the timepiece live the Experience?

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

What if the New Alchemy was... tele-transportation? The summer experiments continue, and this time the French jewelry house is taking us on a journey from Seoul.

What if the New Alchemy was... to make your community travel? Summer is arriving earlier than expected on our screens, with summery, heavenly campaigns from luxury brands!

Faced with growing environmental awareness, what if the New Alchemy was... to always be able to transform everything? Circularity is an imperative for customers today...

What if the New Alchemy between a brand and its community was... to meet outdoors? With the warm weather just around the corner, brands are taking advantage of the opportunity to take their communities on a journey with heavenly pop-ups.

Given the spectacular growth of this sector, what if the New Alchemy between a brand and its community was... to offer a sense of place?

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

With these changes in scale from luxury object to giant toy, what if the New Alchemy was... access to Wonderland?

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Does symmetry of attention mean anything to you? Why does thinking about the employee experience (and not just the customer experience) make sense today?

What will tomorrow's store and salesperson look like? Augmented stores, metaverses, live shopping: there are many trends shaping the retail sector, reinventing the relationship between the physical and the digital.

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.

Cinema, music, car, today everything is a subscription. And subscription shopping, success or failure? What could it imply in terms of experience, customer relationship, business potential?

What if Live shopping gave us the keys to the success of SHOP 3.0? A global phenomenon straight out of Asia, live shopping has been the focus of much attention in recent months.

Building brand awareness, arousing brand curiosity and recruiting a wider audience - all of this could now be made possible thanks to Retail? Retail should no longer be judged solely on its business performance, but also on its ability to produce user-generated content, a veritable marketing arm.

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Meet Rémi le Druillenec and Quentin Obadia, co-founders of the agency Héroïne.

METAVERS: Threat or opportunity for the store? This word has been stirring up passions for some months now, and many already see it as a new threat to retail. But is it really?

Discover some tips to help brands better understand augmented reality and the metaverse in 2022!

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

With Conscious Retail, the store not only becomes the place where the brand's commitments are demonstrated, but also an opportunity for the community of customers to engage with the brand.

And what if Tik-Tok, the social network, was the one best able to accompany an experience that would necessarily be more serene, more human and more fun?

And what if the TikTok network, which managed to emerge at the height of the crisis, gave it a second wind?

Should the retail industry draw a definitive line under these practices, which are just as damaging to brands' image as they are to the planet?

Business takeovers: what strategy to adopt for opening physical stores?

Full project details on CPP Luxury