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Our vision of Experience

Our books

Is the PRODUCT dead?
invites brands to reinvent their ECOSYSTEM and make ^EXPERIENCE one of its founding elements.

3D visual of the book Le magasin est-il mort

Photo of the book Is the Store Dead on the Shelf

Book 01

Is the store dead?

The R.O.X.^TM to the rescue of commerce

By Rémi Le Druillenec and Quentin Obadia

Goodbye to traditional stores? Not so sure...

This health crisis is accelerating transformations and creating new behaviors: new consumer desires, new customer journeys, new demands...
To survive, the store must operate a real revolution and move away from the sole transactional relationship to offer more, and to propose an experience impossible to live online. Retail is thus being transformed into a place of engaging experiences within an omnichannel journey.
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Book 02

Is the PRODUCT dead?

Leave the logic of possession and enter
the era of EXPERIENCE

By Rémi Le Druillenec and Quentin Obadia

WILL THE PRODUCT ALWAYS BE CENTRAL TO A BRAND'S SUCCESS? NOT SO SURE.

Evolving behaviors are creating new expectations: a thirst for authentic experiences, community involvement, a quest for meaning... To survive, brands must undergo a veritable revolution and go beyond transactional relationships to offer immersive, engaging and memorable experiences.

How do you address your customers without forgetting the rest of your community in a constantly changing world? How do you create a coherent brand ecosystem, where experience supports strategic vision? How do you "program" your experience? Goodbye product, make way for experience.
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Now available in French and English, on request.

Order

Our vision of Experience

Is the PRODUCT dead?
invites brands to reinvent their ECOSYSTEM and make ^EXPERIENCE one of its founding elements.

Is the store dead?

The R.O.X.^TM to the rescue of commerce

IS THE PRODUCT DEAD?

ROX^TM to the rescue of the trade

Is the PRODUCT dead?

Leave the logic of possession and enter
the era of EXPERIENCE

Our vision of Experience

Is the PRODUCT dead?invites brands to reinvent their ECOSYSTEM and make EXPERIENCE one of its founding elements.

Is the store dead?

The R.O.X. TM to the rescue of commerce

IS THE PRODUCT DEAD?

ROX TM to the rescue of the trade

Is the PRODUCT dead?

Leave the logic of possession and enterthe era of EXPERIENCE

Is the PRODUCT dead?
invites brands to reinvent their ECOSYSTEM and make ^EXPERIENCE one of its founding elements.

The R.O.X.^TM to the rescue of commerce

ROX^TM to the rescue of the trade

Leave the logic of possession and enter
the era of EXPERIENCE