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Our expertise
Héroïne imagines the strategy of your brand experience, creates its customer journey and devices, and finally trains your teams in store
stratEGY
design
EXPERIENCE education
Our expertise
Define the founding principles of the Brand Experience to ensure a coherent and actionable ecosystem
Understand the brand and its community (current and future) and define the means to activate them
Define customer and visitor journeys and touch points, and qualify their functions in the brand ecosystem (social networks, campaign, pop-up, store, etc.).
Analyze and measure the performance of the delivered Brand Experience, using our R.O.X.TM method
Our expertise
imagine and develop memorable and engaging discovery journeys
Define the overarching concept of the Experience and give it shape on a specific scale.
Understand the segmentation and the particularities of the offer through Visual Merchandising.
Turn product discovery into a signature moment.
Our expertise
inspire and train teams to support and create an emotional connection between the brand and its community
Enhance retail teams' understanding of their business and sector through discovery sessions (retail tours, benchmarks, workshops, etc.).
Production of playbooks and facilitation of work sessions and appropriation of Experience tools.
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