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Retail as the new media
Retail
as a media
Retail as a media
A saturated and often costly media space, to be rethought as a space of opportunity in order to get your messages across.
By offering something new, a store can recruit new customers from the local community. You have to work to make sure that the people who experience the space are so happy that they tell others about it. This can be through word of mouth, to help recruit their family members, friends, friends of friends, etc., or content sharing by journalists and influencers.
So much content generated that the brand will not have to pay for! This strategy is all the more effective and profitable since the content generated by the brands themselves is seven times less consulted by the customers than the one issued by a third party.
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Promoting a new brand direction
Designing a store as a media to spread the brand beyond the borders of its current distribution.
Maintaining the brand's soul in an ambitious roll-out
Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.
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