.svg)
.svg)
.svg)
Our expertise
The Brand Experience
Héroïne is the Brand Experience Agency. Our main concern is to understand a brand's community in order to program the spaces that will welcome them and the content that will mark their visit.
.webp)
A good experience is the positive delta between the lived experience and the anticipated experience
.webp)
r.rO.ox.x !
Return
on
experiences
The R.O.X.TM method
The R.O.X.™ (Return On eXperience) is a method designed by Héroïne to audit the performance of a brand's or its competitors' touchpoints (retail or digital).
The goal is to create guidelines to program experiences, and thus design engaging and performing spaces and mechanisms.
The 5 pillars of the R.O.X.tm method
Each pillar addresses one facet of Experience, responding to specific customer expectations, and engaging customers over the long term.
Immerse yourself in
Our vision of retail
is the PRODUCT dead?
Three years after the success of their first book, "Le magasin est-il mort?" (Is the store dead?), Rémi Le Druillenec and Quentin Obadia are back with a new opus with an equally powerful title:"Le produit est-il mort?" (Is the product dead?), inviting brands to reinvent their ecosystems and make experience one of their founding elements.
.jpg)
Let's imagine your
future brand experience
together
.webp)
.svg)
.svg)