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R.O.X.tm is the new R.O.I.
R.O.X.™
is the new R.O.I.
R.O.X.™ is the new R.O.I.
Experience must serve a brand's global strategy, so it must be measured and managed.
For too long, retailers have wanted to measure the performance of their network with exclusively commercial and quantitative indicators (traffic, conversion rate, average basket, turnover/m2...). However, this does not allow them to understand why a store is doing well or poorly. These indicators had been developed around the belief that a store was only used to sell.
However, this is no longer the case. So we came to equip the client experience with a tool, the R.O.X.™ method, which, through its 5 pillars, proposes new indicators to measure the performance of each dimension of the customer Experience. The idea is to have indicators that are no longer only quantitative but also qualitative, in order to easily understand what needs to be improved.
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Promoting a new brand direction
Designing a store as a media to spread the brand beyond the borders of its current distribution.
Define a local engagement strategy
Customer Experience concept around luck to desacralize product discovery and purchase.
Putting expertise back at the heart of the process
Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.
all our beliefs
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