Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Date

sector

Wines & Spirits

customer

Rémy Martin

rental

Expertise

Design

THE CHALLENGE

Create a compelling and impactful Experience

in an existing architectural concept.

Guarantee maximum impact to allow the brand to emerge in a very crowded panorama.

OUR SOLUTION

So we came up with a story that taps into the relationship between the brand and its market to create an inspiring, engaging and scalable Experience.

THE TEMPLE OF CHANCE

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the concept

The Temple of Chance

to go in search of his lucky star.

Each visitor's lucky star becomes the key to accessing Rémy Martin Experiences: Casino Club and Les Tarots du Centaure for a testing experience, or "Wish Me Luck!" to personalize your gift purchase with a customized video.

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Our belief

R.O.X.™ is the new R.O.I.

Experience must serve a brand's global strategy, so it must be measured and managed.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Fred

Supporting an elevation strategy

Create dreams around the Maison's icons through an inspiring experience, to seduce and consolidate the brand's community.

Glenfiddich

Extend the brand community by exploring new territories

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.