curs0r_text

Top of the page

Cookies
In order to ensure the proper functioning of the site, to measure its traffic, to optimize the user experience, we inform you that we may use cookies. You are free to accept, refuse or change your mind at any time.
See our legal notice for more information.

Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Date

sector

Wines & Spirits

customer

Rémy Martin

rental

Expertise

Design

THE CHALLENGE

Create a compelling and impactful Experience

in an existing architectural concept.

Guarantee maximum impact to allow the brand to emerge in a very crowded panorama.

OUR SOLUTION

So we came up with a story that taps into the relationship between the brand and its market to create an inspiring, engaging and scalable Experience.

THE TEMPLE OF CHANCE

No items found.
No items found.
No items found.
No items found.

the concept

The Temple of Chance

to go in search of his lucky star.

Each visitor's lucky star becomes the key to accessing Rémy Martin Experiences: Casino Club and Les Tarots du Centaure for a testing experience, or "Wish Me Luck!" to personalize your gift purchase with a customized video.

No items found.

Our belief

R.O.X.™ is the new R.O.I.

Experience must serve a brand's global strategy, so it must be measured and managed.

Discover our conviction

Fred
-
Fred

Supporting an elevation strategy

Create dreams around the Maison's icons through an inspiring experience, to seduce and consolidate the brand's community.

Glenfiddich
-
Glenfiddich

Extend the brand community by exploring new territories

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

Amouage
-
Amouage

Ensuring impact in a competitive environment

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Amouage
-
Amouage

Developing a new territory for expression

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage
-
Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage
-
Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets