Supporting an elevation strategy

Create dreams around the Maison's icons through an inspiring experience, to seduce and consolidate the brand's community.

Date

2024

sector

Luxury

customer

Fred

rental

Seoul

Expertise

Design

Strategy

THE CHALLENGE

Create a Force 10 concept that builds lasting relationships

while guaranteeing a high conversion rate

Capitalize on the ultra-customizable nature and infinite combinations of the bracelet as a commercial driver for the brand. But also on its rich narrative and the brand values it embodies as a key emotional entry point with the Maison.

OUR SOLUTION

Sail from one port of call to the next and let yourself be carried along by different winds of Force 10 intensity. Set foot in the emblematic villages of the Côte d'Azur and experience a unique moment with the Maison Fred, combining conviviality, elegance and joie de vivre. Turn the wheel and discover where your journey begins!

My Force 10 Cruise

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the concept

My Force 10 Cruise, a space for adventure and discovery

where each visitor decides on their own itinerary and the destination they wish to explore.

Using your boarding pass, you can build your experience step by step. The first step is to turn the Destination Wheel to discover which of the three proposed destinations (Cannes, Monaco or Saint Tropez) will be yours. A nearby photowall allows you to immortalize the start of the experience with your chosen accessories (glasses, hat, spyglass or camera). Once you've arrived in space, you'll be able to discover the Force 10 collection on display wheels. Destination after destination, the history and inspirations of the House around the French Riviera will be shared with you, and the stickers representing them offered to you. Looking for a break? We offer 3 eaux parfées (one for each destination) to continue this sensory journey. Leave with your tote bag and all the elements of your experience, and come and continue your discovery of the House in one of its boutiques!

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Our belief

R.O.X.™ is the new R.O.I.

Experience must serve a brand's global strategy, so it must be measured and managed.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

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Glenfiddich

Extend the brand community by exploring new territories

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.