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Animate a network by going beyond the transactional function

Creation of an experiential path designed as an invitation to open one's eyes and adopt the right gestures. (Unrealized project)

Date

sector

Cosmetics

customer

Clarins

rental

Expertise

Design

THE CHALLENGE

Rejuvenate the target

thanks to this product launch and the strategy of animating the network of boutiques

A complete immersion course dedicated to the proof of benefits has been developed, starting with the shop windows with impactful and shareable scenographies.

OUR SOLUTION

We have imagined an experiential journey, designed as an invitation to open your eyes and adopt the right gestures.

60" TO OPEN YOUR EYES

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the concept

60" to open your eyes

is the invitation issued by the brand on the occasion of the launch.

Although it supports a product launch, this Experience Ceremony concept is not limited to the simple transactional dimension. From a table dedicated to the proof of benefits, a labyrinth of ribbons to immerse oneself in the story, to a yoga class, everything is about awakening and sharing.

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Our belief

Go beyond the transactional: emotion is key

Emotion beyond the transaction, to deeply engage customers and generate authentic recommendations.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

DISCOVER OUR OTHER PROJECTS -

all projects

Cartier

Adapting the experience to the expectations of a very young audience

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Goutal

Rejuvenate the brand and give new meaning to product discovery

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Cartier

Enriching the experience beyond the transactional relationship

Creation of a solutions ecosystem dedicated to offering personalization services to make each visitor wait, inspire, guide and engage.

Rémy Martin

Offer an omnichannel epic to the brand community

thanks to a journey through time and space

The Balvenie

Increase brand desirability

Showcase product excellence through a progressive exploration of brand expertise.

Amouage

A catwalk at the heart of Selfridges' Beauty Hall

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall