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Rejuvenate the brand and give new meaning to product discovery
Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.
Date
2022
sector
Perfumery
customer
Goutal
rental
Expertise
Design
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THE CHALLENGE
Rejuvenate the brand to recruit more widely
while renewing the experience of a very loyal clientele.
Create the tools that will enable the right brand messages to be expressed at all experience levels. A narrative architecture that creates the context for increasing emotional receptivity to emerge and be recognizable. Rituals, proof of expertise, to go beyond seduction and demonstrate the excellence of the Haute Parfumerie house. A renewed, personalized experience, so that every visit is an opportunity to write a story to share.
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OUR SOLUTION
We've created a boutique where perfectly tamed nature and theatrical icons, surprised at the turn of a bosquet, evoke the harmony of fragrances captured in in Goutal bottles.
PARISIAN PERSPECTIVES
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the concept
Parisian Perspectives
like timeless strolls where Haussmann architecture blends with the organic, plant-like forms of the botanical greenhouses of the French gardens.
Inspired by the geometric architecture of French gardens, the murals offer a clear reading of the range by olfactory families. At the front of the greenhouse, a giant perfume takes pride of place in an animated area showcasing new products. On either side of the greenhouse, the 5 iconic fragrances are mirrored, each with a specific discovery ritual. Each fragrance can be discovered through a scented ceramic behind which are placed a number of "beloteurs". Some of the seeded paper beloteurs can be detached to continue the experience at home. In the drawers, olfactory charts illustrate the composition of each iconic scent. Arranged in glass drawers, they are visible to customers. Once drawn by the BA, they become a support for the consultation. A key factor in store visits, the refill can be ritualized to give it the importance and re-enchantment it deserves. The bottle is then dressed in a watering-can evocation, creating a dedicated gesture.
Our belief
Go beyond the transactional: emotion is key
Héroïne sees the generation of emotion as a strategic driver of the customer experience and a catalyst for loyalty.
Discover our conviction
How to support the launch of a new product category with a brand experience ecosystem
For the launch of its first tableware collection, Louis XIII has entrusted Héroïne with Héroïne creation of a comprehensive brand experience. From the experiential strategy to the design of the display windows and product displays, including a sensory narrative centered on the L’Ode à la Matière and L’Ode au Temps collections, every detail becomes part of the story and reveals a new realm of expression for the brand.
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Create a comprehensive brand activation strategy to recruit, engage, and retain customers.
To support Maison FRED's evolution and strengthen its connection with new audiences, Héroïne a global brand activation strategy and an immersive experience that expresses the Maison's Riviera spirit. Through an experiential pop-up inspired by the French Riviera, the experience invites visitors to enter the world of the Force 10 collection, while creating a space for meeting, discovery, and sharing around the Maison's icons.
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