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Building a high-performance retail strategy
To help the Maison de Haute-Parfumerie conquer the world.
Date
2024
sector
Retail
customer
rental
Worldwide
Expertise
Board
Design
THE CHALLENGE
Turning retail into a high-performance asset
both in terms of business and image.
How can we ensure that the network thus created fulfills its objectives? What is the function of this touchpoint in an increasingly rich brand ecosystem and customer journey? How can we make retail a high-performance asset in terms of both business and image?
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OUR SOLUTION
Feeling, discovering and sharing are now the prerequisites of a luxury boutique experience. The aim is to experience a sensory journey to the heart of the company's inspirations, where the architecture, materials and discovery path appeal to everyone's emotions and senses.
Added emotional value
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the concept
Collectible experiences
Work on retail as a medium. Make each new store a strong, impactful statement, and create destinations.
The Omani house offers a unique story for each boutique opening, reinforcing its brand myth through expansion. The Eclipse in Oman, the Rose Harvest in Dubai, the Sunset in the USA, and soon new chapters in China and Europe illustrate this "Collectible experience" approach, where each boutique offers a singular, non-replicable experience. To maintain appeal and encourage repeat visits, retail must be programmed with renewable devices: narrative window displays, interactive objects, themed counters or immersive spaces. Amouage creates exclusive video and audio content for each boutique, renewing the experience and enriching the customer journey with new entry points into the brand universe.
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Reflection on the experience is too often linked to the search for an aesthetic effect rather than added emotional value.
Renaud Salmon, Chief Creative Officer at AMOUAGE
Our belief
Discover our conviction
How to support the launch of a new product category with a brand experience ecosystem
For the launch of its first tableware collection, Louis XIII has entrusted Héroïne with Héroïne creation of a comprehensive brand experience. From the experiential strategy to the design of the display windows and product displays, including a sensory narrative centered on the L’Ode à la Matière and L’Ode au Temps collections, every detail becomes part of the story and reveals a new realm of expression for the brand.
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