Building a high-performance retail strategy

How can we ensure that the network thus created fulfills its objectives? What is the function of this touchpoint in an increasingly rich brand ecosystem and customer journey? How can we make retail a high-performance asset in terms of both business and image?

The Omani house offers a unique story for each boutique opening, reinforcing its brand myth through expansion. The Eclipse in Oman, the Rose Harvest in Dubai, the Sunset in the USA, and soon new chapters in China and Europe illustrate this "Collectible experience" approach, where each boutique offers a singular, non-replicable experience. To maintain appeal and encourage repeat visits, retail must be programmed with renewable devices: narrative window displays, interactive objects, themed counters or immersive spaces. Amouage creates exclusive video and audio content for each boutique, renewing the experience and enriching the customer journey with new entry points into the brand universe.