Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Date

2023

sector

Perfumery

customer

Gucci

rental

Multiple

Expertise

Design

THE CHALLENGE

Creating a concept where virtual and real experiences meet

Designing a customer journey and discovery experience where the boundaries between the two worlds disappear

OUR SOLUTION

We've designed a journey where the customer connects the virtual to the real for an augmented experience.

PLAY YOUR FANTASY - 2023

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the concept

Play Your Fantasy

Where dreams become reality

Inspired by the rich virtual worlds of Gucci Flora, the experience proposed for the launch superimposes the virtual on the real for an even more engaging discovery. Visitors will be able to augment their avatar with the physical experience of the pop-up store. They will discover, at the end of the visit, having immersed themselves in each of the 3 universes and created their Flora "self".

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

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Amouage

Develop a permanent and temporary merchandising concept

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Design