Developing a new territory for expression

The idea was to create a concept that would bring out the best in infusions, artisanal know-how and the excellence of Essences, the new range from the Omani company.

From the outside, the impact is immediate, thanks to a play of materials combining vibrant gradations, sandblasted textures, sculptural bricks and XXL geometric shapes. Inside, the experience continues with an interactive disc surrounded by oak, a nod to the barrels where Essences are infused and metamorphosed. The transparent disc reveals liquids that mix as they rotate, visually recreating the alchemy of fragrance. More than a tool, this disc becomes the medium for a discussion, a suspended moment between customer and sales assistant. Finally, a sensory tray guides visitors through the stages of the process: oak, sandalwood, ceramic, each material tells the story of the Essences, right up to the bottle that houses them. The hexagonal ceramic blotters, echoing the barrels and XXL display cases, reinforce this coherence between design and excellence.