A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

An ephemeral boutique for AMOUAGE in Los Angeles

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Designing a store as a media to spread the brand beyond the borders of its current distribution.