Ensuring impact in a competitive environment

The boutique is conceived as a window onto Jebel Akhdar, an imposing mountain range where the world's most precious roses are grown at an altitude of over 2,000 metres. Using tools traditionally used to plaster houses, the entire wall sculpture was covered in sand, a local material par excellence. It was essential to bring sensoriality through textures in order to retranscribe the mineral universe of this place. The centerpiece of the space is a majestic mountain over 4 meters high, whose terraced relief echoes the "falaj", an Omani irrigation practice listed as a UNESCO World Heritage Site. A frosted glass sun shines down and an immersive screen irrigates the entire boutique. It offers customers the enchanting illusion of a sunrise that spreads like a stream of energy across the mythical flower-filled terraces, taking them on a personalized sensory journey through the brand's offering.