Extend the brand community by exploring new territories

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

Date

2022

sector

Wines & Spirits

customer

Glenfiddich

rental

Multiple

Expertise

Design

THE CHALLENGE

To be seen and recognized international brand high-end brand

To support the launch of the "Perpetual Collection" range by reinforcing brand relevance through distinctive distinctive and memorable brand features.

Three major challenges were identified as part of this project. Recruit a new generation of customers by breaking with category codes and putting people back at the center. Desacralize product discovery by offering different entry keys, engaging the other senses for faster, more complete immersion and initiation. Create a unique, personalized gifting ritual that will signpost the Perpetual Collection experience and position Glenfiddich as a desirable luxury brand.

OUR SOLUTION

So we created a pop-up where everything is in motion, from discovering the space, to product information and gifting.

PERPETUAL MOVEMENT

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the concept

Perpetual Movement

The Solera Vat embodies perpetual movement, creating whiskies whiskies and a never-ending process.

Each drop is enriched by the other, as the movement of each visitor enhances the previous and gives new form to the next. By growing together, these Mavericks create a masterpiece that never stands still. Join the movement, immerse yourself in Solera Vat and build a unique experience.