Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Date

sector

Luxury

customer

Amouage

rental

Oman

Expertise

Strategy

Design

THE CHALLENGE

Create an easily deployable retail concept

and replicable in different markets to accelerate brand expansion.

Imagine a store format consistent with the new brand image and strategy, as well as its flagship, while offering customer paths that focus on product discovery (new products, best sellers, gifting, layering). An olfactory discovery ritual was developed to accompany the consultations of a signature Experience.

OUR SOLUTION

We've designed a boutique that's resolutely commercial all while highlighting the brand's artistic approach.

LANDSCAPE - MUSCAT DUTY FREE

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the concept

Landscape, a multitude of inspiring views

to propose routes where each space invites the discovery of the product but also of their stories and their words.

The triangulated language, which has become a key brand code, defines the central piece of furniture, the merchandising system and the architectural decorative elements. The rhythm of this design creates multiple atmospheres, depending on the customer's mood: initial discovery accompanied by a guide around the central table, independent browsing on the peripheral counters, or more intimate consultation around the coffee table in the lounge area.