Creating a high-impact product launch ecosystem

Definition of a global engagement mechanism and event experience design

Date

2021

sector

Cosmetics

customer

MAC

rental

Multiple

Expertise

Design

THE CHALLENGE

Spreading knowledge, sharing experience

a unique experience for a global audience.

How do you engage a first level of community that is in high demand, so that they amplify the message around the launch of MAC Stack? How can we continue the experience with a wider community, who will be invited to take ownership of the product and take on challenges initiated by the community? How can we ensure that a third level of community, with no access to the event, benefits from part of the experience and becomes involved in turn? Raise awareness, reach out and share.

OUR SOLUTION

So we brought MAC artists and designers together to give them the power to defy gravity. By getting them to create a new law of attraction with MAC Stack, broadcast IRL and in the MAC Metaverse.

Tha law of attraction

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the concept

Tha law of attraction

Celebrating all races, all ages, all genders, celebrating the laws of attraction in a gravity-free world!

A 6-stage experience ceremony featuring exclusive events, workshops and augmented reality experiences. The "Law of Attraction" event concept invites the community to meet around the brand's flagship product in physical and digital spaces.

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Amouage

Transforming a flagship into an immersive emotional experience

How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.

The Balvenie

Increase brand desirability

To promote the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne to create a multi-sensory immersive activation. Conceived as a narrative journey around gesture and savoir-faire, this device combines experiential design, brand scenography and interactive content. By integrating the codes of luxury at every stage of the journey, the activation reinforces brand attachment and enables precise measurement of the customer experience.

Design