Meet the community (for real)

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Date

sector

Cosmetics

customer

Horace

rental

Paris

Expertise

Strategy

Design

THE CHALLENGE

Attracting guys, in a care store

by creating a strong appeal and interest from outside the store through a scenographic space.

The challenge was to break with the usual codes of cosmetics while making it easy to understand the offer.

OUR SOLUTION

We therefore created an ephemeral space with a strong identity, allowing the faithful to find the brand codes and the curious to venture out and take care of themselves.

THE PLAYGROUND

No items found.

the concept

The Playground, an editorialized travelling pop-up

to spread the brand's tone and advice to its community.

Urban codes, blue flat tints that give rhythm to the space, raw geometric forms... The formal register is simple and inclusive. The product discovery is simplified thanks to the modules on which the body zones are indicated and to the marking on the ground which resumes a question/answer game.