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Reconnect with the faithful (& appeal to Gen Z)
Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.
Date
sector
Mode
customer
Chevignon
rental
Val d'Europe
Expertise
Design
Strategy
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THE CHALLENGE
Attracting Gen Z
and reconnect with devotees.
Chevignon is the brand everyone dreamed of in the 80s and 90s. The challenge was to accompany the relaunch of the brand and target a digital-native generation through a 4-step client engagement.
OUR SOLUTION
We imagined a boutique concept where the iconization of the star product and the embodiment of the brand's commitments punctuate the discovery journey.
THE SUPERSONIC DUCK
the concept
The Supersonic Duck
with the Duck Gate as the gateway to the Experience.
Theatricalize the entrance to the boutique with a lighted airlock to stimulate energy and the desire to discover the collections. A space-time tunnel allows the discovery of the feather recycling system and to escape during the fitting with the Duck Hunter video game.
Our belief
Retail as a media
In a saturated and costly media space, stores represent an opportunity for brand messages to emerge.
Discover our conviction
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