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Putting expertise back at the heart of the process
Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.
Date
sector
Cosmetics
customer
Vichy
rental
International
Expertise
Design
THE CHALLENGE
Interact with visitors and make them understand the offer
in a very constrained and highly competitive pharmacy world where the course must be possible in total autonomy.
Creating a merchandising concept that guarantees more impact for the brand and offers a more seductive approach to products to attract a highly solicited clientele. Staging the expertise and access to brand advice which are essential to reassure and fluidify the navigation in the offer.
OUR SOLUTION
We imagined and deployed the "V-zone", a strong creative identity that supports the brand's positioning as a medical expert and offers an autonomous, fluid and advice-rich customer journey.
THE V-ZONE
the concept
The V-Zone
a dual approach focused on the brand and its community.
Here, the diagnosis via smartphone becomes a support for discovery and allows for a customized solution for each customer. The product benefits become the key elements of the navigation and emerge in the backwall. Finally, the brand provides proof of effectiveness by highlighting the results through customer testimonials accessible via QR code.
The new experience boosted our conversion rate and increased our revenue by 49%.
Vania Lacascade, General Manager of Vichy
Our belief
R.O.X.™ is the new R.O.I.
Experience must serve a brand's global strategy, so it must be measured and managed.
Discover our conviction
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