Putting expertise back at the heart of the process

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Date

sector

Cosmetics

customer

Vichy

rental

International

Expertise

Design

THE CHALLENGE

Interact with visitors and make them understand the offer

in a very constrained and highly competitive pharmacy world where the course must be possible in total autonomy.

Creating a merchandising concept that guarantees more impact for the brand and offers a more seductive approach to products to attract a highly solicited clientele. Staging the expertise and access to brand advice which are essential to reassure and fluidify the navigation in the offer.

OUR SOLUTION

We imagined and deployed the "V-zone", a strong creative identity that supports the brand's positioning as a medical expert and offers an autonomous, fluid and advice-rich customer journey.

THE V-ZONE

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the concept

The V-Zone

a dual approach focused on the brand and its community.

Here, the diagnosis via smartphone becomes a support for discovery and allows for a customized solution for each customer. The product benefits become the key elements of the navigation and emerge in the backwall. Finally, the brand provides proof of effectiveness by highlighting the results through customer testimonials accessible via QR code.

The new experience boosted our conversion rate and increased our revenue by 49%.

Vania Lacascade, General Manager of Vichy

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Our belief

R.O.X.™ is the new R.O.I.

Experience must serve a brand's global strategy, so it must be measured and managed.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

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Supporting an elevation strategy

Create dreams around the Maison's icons through an inspiring experience, to seduce and consolidate the brand's community.

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Extend the brand community by exploring new territories

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

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Ensuring impact in a competitive environment

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

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Developing a new territory for expression

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

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Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

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Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Design