Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Date

sector

Luxury

customer

Hermès

rental

Expertise

Design

Strategy

THE CHALLENGE

Propose an agile system

to support each launch on a one-off basis, and to bring the collection to life over the long term.

A system that unfolds in glorification and scenography for the launch, and is transformed into didactic tools for the rest of the year.

OUR SOLUTION

We designed a series of devices that play with shapes and volumes to create a side-step and surprise with the gentleness of unexpected movements.

IN BALANCE

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the concept

In balance

to get rid of any parity during discovery rituals

Sculptural and minimalist, the setting plays with balance, where the hero product defies gravity. Cubes featuring the different shades serve as discovery tools to find the perfect match.

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

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Amouage

Developing a new territory for expression

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Design

Strategy