Offer an omnichannel epic to the brand community

Build omnichannel paths thanks to two recruitment and engagement mechanisms, feeding off each other and the entire activation ecosystem. Recruit in 2 steps: 1/ Capitalize on the Rémy Martin ecosystem to maximize exposure to the brand story and drive traffic to the spaces that are the most engaging emanations of the 300-year Rémy Martin experience. 2/ Create news around the ephemeral experience to arouse curiosity and increase its appeal thanks to PR content and UGC. Engage in 2 phases: 1/ Make visitors to the spaces actors in their discovery by punctuating their journey with surprises and attentions, to deepen their immersion in the brand story and create a strong emotional bond that will have a lasting impact on their memory. 2/ Provoke opportunities for sharing once the emotional bond has been created, by offering renewed content and support for content creation.

On board, passengers will be able to admire the changing light of the day over the vineyards and its reflections on the Charente River, giving another perspective. The flight continues under a starry night for an exceptional vision of illuminated landscapes, in a magical atmosphere, sailing towards Rémy Martin's tomorrows. This journey through time will be punctuated by stops in the clouds, where visitors will discover the secrets of Rémy Martin cognac production, guided by the cellar masters, winemakers and craftsmen who have shaped the House. They will be able to taste the different cognacs and understand the different stages in their production. It's an invitation to discover a brand that has reinvented itself over the years, while retaining the excellence and authenticity for which it is renowned.