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Turning a celebration into a recruitment opportunity

Offer an experience in a new world for the Maison to appeal to a wider audience

Date

2024

sector

Luxury

customer

Montblanc

rental

Global

Expertise

Design

Strategy

THE CHALLENGE

Celebrating 100 years of Meisterstück

but which also generates business.

Enable each visitor to experience a unique journey into the world of Wes Anderson, in the campaign film created for Montblanc.

OUR SOLUTION

Directly inspired by Wes Anderson's high mountain setting, the space plays with the idea of backgrounds and tracking shots to give each visitor the impression of entering a movie set to celebrate the 100th anniversary of the iconic writing instrument.

Cinematic Chalet

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the concept

Cinematic Chalet, or how to get to the other side of the camera

to enjoy a new experience of discovery, punctuated by strong, inspiring storytelling.

The tour is designed like a travelling shot, with a succession of library walls for autonomous navigation through the different product offerings, seating areas in the form of tiers for comfortable consultation, a projection room and the famous desk for immortalizing your visit before indulging in one of the pretzels offered by Montblanc.

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Our belief

Retail as a media

In a saturated and costly media space, stores represent an opportunity for brand messages to emerge.

Discover our conviction

Amouage
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Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage
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Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Amouage
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Amouage

Building a high-performance retail strategy

To help the Maison de Haute-Parfumerie conquer the world.

Amouage
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Amouage

Developing a new territory for expression

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage
-
Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage
-
Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets