Turning a celebration into a recruitment opportunity

Offer an experience in a new world for the Maison to appeal to a wider audience

Date

2024

sector

Luxury

customer

Montblanc

rental

Global

Expertise

Design

Strategy

THE CHALLENGE

Celebrating 100 years of Meisterstück

but which also generates business.

Enable each visitor to experience a unique journey into the world of Wes Anderson, in the campaign film created for Montblanc.

OUR SOLUTION

Directly inspired by Wes Anderson's high mountain setting, the space plays with the idea of backgrounds and tracking shots to give each visitor the impression of entering a movie set to celebrate the 100th anniversary of the iconic writing instrument.

Cinematic Chalet

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the concept

Cinematic Chalet, or how to get to the other side of the camera

to enjoy a new experience of discovery, punctuated by strong, inspiring storytelling.

The tour is designed like a travelling shot, with a succession of library walls for autonomous navigation through the different product offerings, seating areas in the form of tiers for comfortable consultation, a projection room and the famous desk for immortalizing your visit before indulging in one of the pretzels offered by Montblanc.