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Turning a celebration into a recruitment opportunity
Offer an experience in a new world for the Maison to appeal to a wider audience
Date
2024
sector
Luxury
customer
Montblanc
rental
Global
Expertise
Design
Strategy
THE CHALLENGE
Celebrating 100 years of Meisterstück
but which also generates business.
Enable each visitor to experience a unique journey into the world of Wes Anderson, in the campaign film created for Montblanc.
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OUR SOLUTION
Directly inspired by Wes Anderson's high mountain setting, the space plays with the idea of backgrounds and tracking shots to give each visitor the impression of entering a movie set to celebrate the 100th anniversary of the iconic writing instrument.
Cinematic Chalet
the concept
Cinematic Chalet, or how to get to the other side of the camera
to enjoy a new experience of discovery, punctuated by strong, inspiring storytelling.
The tour is designed like a travelling shot, with a succession of library walls for autonomous navigation through the different product offerings, seating areas in the form of tiers for comfortable consultation, a projection room and the famous desk for immortalizing your visit before indulging in one of the pretzels offered by Montblanc.
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Our belief
Retail as a media
In a saturated and costly media space, stores represent an opportunity for brand messages to emerge.
Discover our conviction
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