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Turning an activation into an engagement opportunity

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Date

2024

sector

Luxury

customer

Louis XIII

rental

Shanghai

Expertise

Design

THE CHALLENGE

OUR SOLUTION

Create an experience to strengthen today's community and build tomorrow's.

The INFINITE WISHMAKER

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the concept

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Our belief

Retail as a media

In a saturated and costly media space, stores represent an opportunity for brand messages to emerge.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

DISCOVER OUR OTHER PROJECTS -

all projects

Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Amouage

Building a high-performance retail strategy

To help the Maison de Haute-Parfumerie conquer the world.

The Balvenie

Increase brand desirability

Showcase product excellence through a progressive exploration of brand expertise.

Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Amouage

Building a high-performance retail strategy

To help the Maison de Haute-Parfumerie conquer the world.

Boucheron

An invitation to celebrate a House icon in store

Echo the four international pop-ups with a store-wide activation. Develop an ecosystem of assets to offer an immersive and surprising experience.