Turning an activation into an engagement opportunity

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Date

2024

sector

Luxury

customer

Louis XIII

rental

Shanghai

Expertise

Design

THE CHALLENGE

OUR SOLUTION

Create an experience to strengthen today's community and build tomorrow's.

The INFINITE WISHMAKER

No items found.

the concept

No items found.

Our belief

Retail as a media

In a saturated and costly media space, stores represent an opportunity for brand messages to emerge.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Amouage

Building a high-performance retail strategy

To help the Maison de Haute-Parfumerie conquer the world.

Amouage

Developing a new territory for expression

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage

Turning know-how into a brand statement

Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Design