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Increase brand desirability
Showcase product excellence through a progressive exploration of brand expertise.
Date
2024
sector
Luxury
customer
The Balvenie
rental
London
Expertise
Design
THE CHALLENGE
Stand out from the competition to win market share
By taking advantage of the launch of a limited edition to recruit a new type of customer
Work on a system aimed at three key targets: prospects, whisky customers and brand loyalists. The ecosystem created aims to: simplify brand messages (for prospects), create surprise (for whisky customers) and renew the experience (for brand loyalists).
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OUR SOLUTION
A 7-window exhibition at the iconic Harrods.
CULMINATION OF THE RARE CRAFTS - HARRODS
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the concept
Culmination of the rare crafts
The story behind this exceptional distillation and ageing process unfolds in 7 successive panels on a totally scenographic tour.
Directly inspired by the box, both its delicacy and its strength, 5 moving blades intertwine around the 50-year-old decanter: each represents one of The Balvenie's rare crafts. On closer inspection, the swirling ribbons of wood reveal their interiors in an almost hypnotic motion: each is composed of a different material, expressing artisanal know-how.
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Our belief
Retail as a media
In a saturated and costly media space, stores represent an opportunity for brand messages to emerge.
Discover our conviction
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