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Our Experience Ceremony concept for Clarins, the premium skincare brand, for the international launch of Total Eye Lift.

The challenge

How to attract a younger clientele
and win their loyalty?

Clarins_pop up store_ Total Eye Lift_expérience_découverte_yoga_yoga des yeux_rouge_red_natural
Clarins_pop up store_ Total Eye Lift_naturel_natural_ingrédients

60″ to open your eyes

For the launch of Total Eye Lift, we created an experiential journey, thought like an invitation to open the eyes and learn good gestures. Clarins invites you to discover product novelty and attend to eyes yoga classes to amplify the benefits.