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OPINION

chronicles

articles

interviews

PIECES

As specialists in Experience (Strategy, Design, Retail Education) we share our views and thoughts on the evolutions, successes and challenges of the retail and luxury sectors.

By Rémi Le Druillenec and Quentin Obadia

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In 2025, will algorithms resurrect retail?

Le journal du luxe

In 2025, will algorithms resurrect retail?

Written for Journal du Luxe - Often heralded as the ultimate answer to all our ills, algorithms have transformed our lives, redefining our behaviors and interactions. Yet the year 2025 could mark a turning point, a tipping point where the undesirable effects of these technologies can no longer be ignored.

Article
Beauty: retail favourites from around the world

Cosmétiquemag

Beauty: retail favourites from around the world

Written for Cosmétiquemag - Let's take a look at eight international addresses that are redefining tomorrow's beauty experience.

Article
Dupes: experience as the ideal tool to counter them

LUXUS+

Dupes: experience as the ideal tool to counter them

Written for Luxus+ - With 71% of Gen Zers claiming to buy dupes, should we continue to believe that only justice can stem the tide?

Article
New York, the open-air Retail Lab

Le journal du luxe

New York, the open-air Retail Lab

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.

Article
Héroïne creates a major new flagship in Oman for Amouage

Le journal du luxe

Héroïne creates a major new flagship in Oman for Amouage

Article
Is it still necessary to ask whether luxury and e-commerce go hand in hand?

Le journal du luxe

Is it still necessary to ask whether luxury and e-commerce go hand in hand?

Article
What's the recipe for a winning retail strategy?

LUXUS+

What's the recipe for a winning retail strategy?

How can we ensure that the network we create fulfills its objectives? What is the function of this point of contact in an ever-richer brand ecosystem and customer journey?

Article
The latest AMOUAGE pop-up transports L.A. to Omani luxury

WWD

The latest AMOUAGE pop-up transports L.A. to Omani luxury

With guests like Jamie Chung and more

Press
Interview with Rémi by CPP Luxury

CPP Luxury

Interview with Rémi by CPP Luxury

Conversation with Rémi Le Druillenec on the latest retail trends.

Interview
Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

CPP Luxury

Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

Montblanc has entrusted Héroïne with bringing this story to life.

Press
Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

CPP Luxury

Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

Agence Héroïne presents its latest pop-up for FRED

Press
Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

PR NewsWire

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

The boutique is part of a major worldwide distribution effort and a key step in Amouage's expansion in the United States.

Press
The 5 golden rules for a good Experience in 2024

Le journal du luxe

The 5 golden rules for a good Experience in 2024

Rémi Le Druillenec, unveils the Top Initiatives of 2023 through the prism of the R.O.X.™ and the challenges of the Experience for 2024.

Article
The 3 Ps of Shopping in 2030 - Part 3: Product

LUXUS+

The 3 Ps of Shopping in 2030 - Part 3: Product

How is technology revolutionizing shopping? What business models are transcending the challenges of product ownership? And what if, in 2030, the product fades away in favor of the experience?

Insights
The 3 Ps of Shopping in 2030 - Part 2: People

LUXUS+

The 3 Ps of Shopping in 2030 - Part 2: People

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Insights
The 3 Ps of Shopping in 2030 - Part 1: Places

LUXUS+

The 3 Ps of Shopping in 2030 - Part 1: Places

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

Insights
Will AI really revolutionize the customer experience?

Le journal du luxe

Will AI really revolutionize the customer experience?

Rémi Le Druillenec shares his expertise on the impact of AI on tomorrow's customer experience.

Article
Yes, experience can be measured, and it's even a source of business!

Le journal du luxe

Yes, experience can be measured, and it's even a source of business!

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

Article
Isn't the book a luxury item par excellence?

Le journal du luxe

Isn't the book a luxury item par excellence?

For the Journal du Luxe Intelligence n°2, the floor was given to several authors who have written about Luxury.

Article
Is luxury back in crisis? - Rémi Le Druillenec shares his analysis

Le journal du luxe

Is luxury back in crisis? - Rémi Le Druillenec shares his analysis

An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.

Article
We have moved from a logic of possession to a logic of experience.

Le journal du luxe

We have moved from a logic of possession to a logic of experience.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Interview
Opening of a new Amouage boutique at the Dubai Mall

CPP Luxury

Opening of a new Amouage boutique at the Dubai Mall

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

Press
What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

LUXUS+

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Article
Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

Le journal du luxe

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

Article
Gucci, Jacquemus, Fred... Grab your towel, we're off to the beach!

Le journal du luxe

Gucci, Jacquemus, Fred... Grab your towel, we're off to the beach!

What if the future of Experience was to bring the brand to life for its customers? What if the ultimate Experience was to offer customers a journey... from their own home?

Article
Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article
Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

Franceinfo

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

Article
Artificial Intelligence: the article I never wrote!

Journal du Net

Artificial Intelligence: the article I never wrote!

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

Article
Color, the ultimate ingredient in the brand experience

Le journal du luxe

Color, the ultimate ingredient in the brand experience

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Article
Black Friday: "The question of purchasing power is very present".

Europe 1

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview
Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

Le journal du luxe

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

Article
Retail: the store, a pillar of proof for the client

Les Echos

Retail: the store, a pillar of proof for the client

The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.

Article
Subscription-based retail: the new luxury business model?

Le journal du luxe

Subscription-based retail: the new luxury business model?

Cinema, music, car, today everything is a subscription. And subscription shopping, success or failure? What could it imply in terms of experience, customer relationship, business potential?

Article
Retail collaborations, new experiences for luxury

Le journal du luxe

Retail collaborations, new experiences for luxury

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Article
The store of tomorrow must be designed as a media

CB News

The store of tomorrow must be designed as a media

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

Insights
Retail: why and how can I make my point of sale "Tik-Tokable"?

Journal du Net

Retail: why and how can I make my point of sale "Tik-Tokable"?

And what if Tik-Tok, the social network, was the one best able to accompany an experience that would necessarily be more serene, more human and more fun?

Article
Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Press
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