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Our expertise


At Héroïne, we design spaces through the utilization of upgraded customer experience programming: retail experience design.

Our central focus is your customer and our expertise is the understanding of their needs inside your retail concept. We believe that the customer experience needs to be placed at the heart of space design to actively contribute to the business performance, in a measurable way.


R.O.X (Return On eXperience) is the the new R.O.I !

Our clients
The HX Method™

Your customers
are our hero.ines

Héroïne supports your business strategy by creating a unique, branded and high-performance concept, which translates into a personalized and memorable customer retail experience.

The Hx method™.

This method allows you to shape your customers’ retail experience using data on customers’ retail journeys, based on your brand strategy to reach your main targets, and enriched with your experience on site.

Our approach is based on merging different expertise: our ethnologists observe the flow of customers and their behavior while our space designers translate the DNA of your brand into space design concepts and a bespoke customer experience. Our graphic designers strategically stage your brand messaging along the way and, lastly, our retail excellence managers guarantee the efficiency of displays once realised in real life.

The agency


Rémi Ledruillenec

10 years of creating retail concepts and overseeing the execution of customer experiences for clients such as Unibail-Rodamco, Apsys, Air France, Nespresso, Shiseido group, L’Oréal, make Rémi a seasoned retail experience expert.

Creative Director and Strategist

Quentin obadia

For the past 15 years, Quentin has designed and overseen high jewellery collections, as well as mapped out design strategies for brands such as Louis Vuitton, Chanel, Huawei, Caran d’Ache and Fred.

Join us


  • A degree in Architecture or Interior Design
  • At least 2 years of experience in a retail agency
  • Curious and very creative
  • Concept creation and development at multiple scales
  • Technical knowledge in furniture drawings, technical details and updating concept books
  • Fluent in 3D softwares, Rhinocéros, Keyshot/Vray and with the Adobe Suite (Photoshop, InDesign, Illustrator, etc.)
  • Fluent in English

Retail Designer - Internship

  • Graduated or in the last year of a master’s or DSA in interior architecture or design, you are a fine connoisseur of the retail universe, which fascinates you!
  • You are curious and super creative
  • You like working in a team and you have good interpersonal skills
  • You are dynamic, organized and like to take initiatives


  • At least 5 years of experience in a retail agency
  • Concept creation (artistic direction)
  • Knowledgeable in customer retail experience
  • Managing a Junior Designer
  • Coordinating multiple projects at a time
  • Fluent in 3D softwares, Rhinocéros, Keyshot/Vray and with the Adobe Suite (Photoshop, InDesign, Illustrator, etc.)
  • Fluent in English


  • 3-4 years of experience
  • Analyzing needs, goals and brand strategies
  • Drafting the bill of specifications
  • Co-creating customer retail experience concepts alongside retail designers
  • Providing support to creative team
  • Fluent in English


  • At least 5 years of experience in a branding agency
  • Knowledgeable on brands and their specific identities
  • Creating a 3-dimensional brand identity 
  • Comfortable working with a team of retail designers
  • Fluent in Adobe Suite (Photoshop, InDesign, Illustrator, etc.)
  • Fluent in English