As specialists in Brand Experience, we share our views and thoughts on developments, successes and challenges in the retail and luxury sectors.

Written for Luxus+ - How do you guarantee a consistent brand experience when there are so many different businesses, entry points and distribution formats?

Written for Cosmétiquemag - How to win back travelers' attention and reinvest in travel retail?

After more than six years of continuous growth and consolidated expertise in consulting and design with leading brands, the Héroïne Brand Experience agency, co-founded by Rémi Le Druillenec and Quentin Obadia, announces a new milestone in its development: the opening of an office in the Middle East.

Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.

Amouage's historic flagship store has reopened in Muscat, on the shores of the Gulf of Oman. To design this iconic space, the luxury perfume house called on the Héroïne agency.

Written for Le Journal du Luxe - Faced with a Gen Z that zaps faster than it buys, does luxury have to choose between trivialization and sacralization?

Written for Journal du Luxe - Often heralded as the ultimate answer to all our ills, algorithms have transformed our lives, redefining our behaviors and interactions. Yet the year 2025 could mark a turning point, a tipping point where the undesirable effects of these technologies can no longer be ignored.

Written for Cosmétiquemag - Let's take a look at eight international addresses that are redefining tomorrow's beauty experience.

Written for Luxus+ - With 71% of Gen Zers claiming to buy dupes, should we continue to believe that only justice can stem the tide?

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.

Written for Journal du Luxe - What if digital wasn't made for luxury brands?

Written for Luxus+ - How can we ensure that the network we create fulfills its objectives? What function should be given to this point of contact in an ever-richer brand ecosystem and customer journeys?

With guests like Jamie Chung and more

Conversation with Rémi Le Druillenec on the latest retail trends.

Montblanc has entrusted Héroïne with bringing this story to life.

Agence Héroïne presents its latest pop-up for FRED

The boutique is part of a major worldwide distribution effort and a key step in Amouage's expansion in the United States.

Rémi Le Druillenec, unveils the Top Initiatives of 2023 through the prism of the R.O.X.™ and the challenges of the Experience for 2024.

How is technology revolutionizing shopping? What business models are transcending the challenges of product ownership? And what if, in 2030, the product fades away in favor of the experience?

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

Rémi Le Druillenec shares his expertise on the impact of AI on tomorrow's customer experience.

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

For the Journal du Luxe Intelligence n°2, the floor was given to several authors who have written about Luxury.

An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

What if the future of Experience was to bring the brand to life for its customers? What if the ultimate Experience was to offer customers a journey... from their own home?

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.

Cinema, music, car, today everything is a subscription. And subscription shopping, success or failure? What could it imply in terms of experience, customer relationship, business potential?

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

And what if Tik-Tok, the social network, was the one best able to accompany an experience that would necessarily be more serene, more human and more fun?

Full project details on CPP Luxury