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Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Amouage

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Cartier

Definition of a global engagement mechanism and event experience design

MAC

Support the launch of Gucci Flora and the 3 opuses of the collection

Gucci

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Goutal

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

Glenfiddich

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Amouage

Creation of a solutions ecosystem dedicated to offering personalization services to make each visitor wait, inspire, guide and engage.

Cartier

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.

Fred

Eric Bompard: "Quick Fix" retail concept

Cartier: Personalization hub concept

Armani: pop-up for the launch of Lip Maestro lipstick

Creation of animation tools to offer a fun and educational discovery experience

Hermès

Customer Experience concept around luck to desacralize product discovery and purchase.

Rémy Martin

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Amouage

Adidas : Concept for the brand's flagship on the Champs Elysées

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Vichy

Creation of an experiential path designed as an invitation to open one's eyes and adopt the right gestures. (Unrealized project)

Clarins

Creation of a boutique concept where the Experience Ceremony skincare team guides customers step by step through Lancaster's expertise.

Lancaster

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Horace

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

Chevignon

Concept of a neighborhood boutique where men and women come to find products made by real people, with passion and ethics (Project not carried out).

Le Slip Français

Designing a store as a media to spread the brand beyond the borders of its current distribution.

Amouage